The coronavirus changed the way that a lot of business is done. Unfortunately, there were a number of businesses that did not survive. The world we live in today, with the pandemic still present, is one of the most critical times for maintaining or growing your business. How the challenges of the upcoming weeks and months are weathered will have a direct correlation with the direction of your business. The business that views recession not through fear, but through the lens of opportunity will grow and survive. Businesses that grow will take an offensive approach rather than a defensive approach and will not panic.

As with everything in life, it is important to stay positive. The energy that is put out into the world will be received right back tenfold. So in business, as much as it is in any other aspect of life, it is important to stay positive and keep your foot on the gas. A crisis is a perfect time to revisit your business purpose and be offensive-minded. Being offensive-minded is being an optimist, and optimism is where it all begins and ends.


During these optimistic times, we are spending and being progressive. This is the point where it is important to take a look at the service that you provide. How can it be improved? What can be done to keep your product or service fresh in the eyes of the public? This is a time where one bad memory can infest an entire body, so some consumers are avoiding products or services that they associate with pessimism. This is the time to spend some of that money on providing the highest level of quality and innovation possible. It is this proactive and optimistic behavior that shows consumers that you have a confident vision for your product, and the pandemic did not slow you down. It is this confidence that consumers will relate to your brand. It is this confidence that provides brand awareness and loyalty. Paying attention to the consumer and doing the little things to show you care will help a consumer trust you. A consumer that trusts you will never leave you.

Businesses with the ability to pivot and reinvent quickly will be the difference between survival or closing shop. The best opportunity for growth during a recession is to learn about your customer’s changing needs, then develop a new product or service that accommodates those needs. The companies that will come out of this pandemic recession stronger than ever will likely be those who can utilize new methods to find new markets or niches.

ORT Consulting offers the experience and knowledge to help you navigate through the recovering economy. For more information, please visit